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Advertising rental units can be costly, and you constantly have to update the listings. However, I find RentHop to be the most cost effective. You basically buy a certain amount of credit and use those credits to advertise your listings. It also refreshes on it's own which is really cool! So no need to commit to a monthly payment plan as you have to with Naked Apartments and Rentlinx. Those websites also require you to update your listings frequently. But as with any website you use, it's important to periodically check the availability of your listings yourself. Also, make sure you know about the product you are advertising—hence, get out there and view the listing yourself before showing it.
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Out of curiosity, what is the average amount of money you spend advertising a rental per closed deal?Originally posted by GoodSoul View Post -
I'd be curious to know as well. Obviously the Zillow Group (StreetEasy, Zillow, Trulia, Hotpads) started charging for rental listings at $3 a day per listing. That has dramatically cut down on their number of rental listings, and especially open listings. We hear that their listing inventory has decreased by half or more. May ultimately be a good thing as what's left are more likely to be real listings by the direct source (landlord or exclusive listing broker).
GoodSoul, when you refer to those other sites, assume you're talking about posting open listings on landlord buildings' apartments right?Comment
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